Here we review Nanpo’s Beni-imo Matsuri.
Beni-imo Matsuri is a souvenir made by Nanpo, and it is one of the popular choices in Okinawa.
It contains 25 pieces across four varieties — about as much variety as a beni-imo lover could ask for.
Beni-imo Matsuri
Open the box and the four kinds of sweets are neatly arranged inside.
It contains the following four kinds of sweets.
- ICHICORO Puff Sand… 4 pieces
- Beni-imo Chinsuko… 10 pieces
- Beni-imo Tart… 3 pieces
- Polka Dot (beni-imo)… 8 pieces
Each sweet has its own character, and all of them were sweet and good.
Being able to try this many kinds of sweets from a single box is another advantage of Beni-imo Matsuri.
Beni-imo Matsuri: our impressions
As mentioned above, Beni-imo Matsuri contains four kinds of sweets.
Here are our impressions of each one.
ICHICORO Puff Sand
The outside of the ICHICORO Puff Sand is like a beni-imo cookie, with white chocolate inside.
It has both a light crispness and a firmer crunch, with a nicely judged sweetness.
Break the ICHICORO Puff Sand in two and it looks roughly like the image above.
It is packed with white chocolate too.
Beni-imo Chinsuko
The Beni-imo Chinsuko here was round rather than the usual long, thin shape.
The aroma of beni-imo spreads the moment you bite in, and the sweetness is nicely judged.
Like a standard chinsuko, it draws almost all the moisture out of your mouth.
Breaking one in two, there was a small hollow inside.
Beni-imo Tart
The Beni-imo Tart is known for its rich beni-imo flavor and moist texture.
The tart is piled with sweet potato paste, and the sweetness is beautifully judged.
Cut the tart in half and it looks like the image above.
It is piled with beni-imo paste, and just looking at it makes you hungry.
This is just my impression, but it felt slightly creamier than Okashigoten’s beni-imo tart.
Polka Dot
Polka Dot is a moist sweet, and personally it was my favorite of everything in Beni-imo Matsuri.
I love the beni-imo aroma that spreads when you open the bag, and the beni-imo sweetness that fills your mouth as you bite in.
It is a sweet treat, so unless you watch how much you eat, you could easily keep going.
Break the Polka Dot in half and it looks like the image above.
It is packed with beni-imo paste and it was very good.
Beni-imo Matsuri: details
| Product type | Baked confectionery |
| Manufacturer | Nanpo Co., Ltd. |
| Manufacturer address | 3-4-12 Minatomachi, Naha City, Okinawa Prefecture |
| Ingredients ICHICORO Puff Sand (beni-imo) | Wheat flour (produced in Japan), chocolate, sugar, shortening, margarine, maltose, glutinous rice, egg, rye flour, purple sweet potato (from Okinawa Prefecture), salt, palm oil / modified starch, raising agent, coloring (gardenia, lac), emulsifier, flavoring. Contains wheat, egg, milk and soy. |
| Ingredients Beni-imo Chinsuko | Wheat flour (produced in Japan), sugar, edible animal fat, shortening, soy flour, purple sweet potato powder (purple sweet potato from Okinawa Prefecture), salt / raising agent, coloring (gardenia, lac), flavoring. Contains wheat and soy. |
| Ingredients Beni-imo Tart | Purple sweet potato paste (purple sweet potato from Okinawa Prefecture), wheat flour, bean paste (kidney beans, sugar, purple sweet potato from Okinawa Prefecture, salt), margarine, sugar, egg, reduced starch syrup, maltose, salt / chlorella extract. Contains wheat, milk and egg. |
| Ingredients Polka Dot (beni-imo) | Chocolate (produced in Japan), wheat flour, sugar, margarine, egg, purple sweet potato paste (purple sweet potato from Okinawa Prefecture), apple jam, salt / sweetener (trehalose), emulsifier, coloring (gardenia, vegetable color, lac, red yeast rice, carotene), raising agent, flavoring, acidulant, gelling agent (thickening polysaccharide). Contains wheat, egg, milk, soy and apple. |
| Contents | ・3 pieces ・6 pieces ・10 pieces ・16 pieces |
| Best before | 40 days from the production date |
| Storage | Store at room temperature, away from direct sunlight, heat and humidity |
| Price range | Per box: 1,728 yen (incl. tax) |
About the nutrition facts
Here are the nutrition facts (per piece) for Nanpo’s Beni-imo Matsuri.
It is a sweet treat overall, so if you are watching your calories, take a look before you eat.
| ICHICORO Puff Sand (beni-imo) | Beni-imo Chinsuko | Beni-imo Tart | Polka Dot (beni-imo) | |
| Energy | 103kcal | 42kcal | 159kcal | 56kcal |
| Protein | 0.8g | 0.5g | 1.6g | 0.7g |
| Fat | 5.7g | 2.2g | 6.3g | 2.8g |
| Carbohydrate | 12.0g | 5.2g | 24.1g | 7.0g |
| Salt equivalent | 0.03g | 0.06 | 0.1g | 0.01g |
Summary
Here we covered Nanpo’s Beni-imo Matsuri.
Beni-imo Matsuri contains 25 pieces across four varieties — generous in volume and good value.
When you are in Okinawa it is sold at Naha Airport and at souvenir shops.
If you have not tried it yet, why not give it a go?
Thank you for reading to the end.
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